Athletics staff may not serve as a consultant for an athletics event that primarily involves prospects and may not endorse or promote the event. Athletics staff may not promote or endorse a prospect’s team or coach, or an athletics facility that is primarily used by prospects.
Related Q &A….
Q – May an event organizer use a coach’s name in the advertisement of an athletics event that primarily involves prospects if the coach is going to be a speaker at the event?
A – Yes, since the coach is speaking at the event this would be considered informational.
Q – May a coach tweet that he or she is going to be speaking at the athletics event?
A – No, this would be considered an endorsement or promotion of the event.
Q - Is it permissible for a UM coach to tweet, “The Flying Eagles are coached by a future hall of famer?”
A – No, this is an endorsement for the coach of the prospect’s team. If a UM coach comments at all on the coach of a prospect, it should be factual, general in nature and not extensive. It is impermissible to talk about personal awards and accolades that the coach has received.
Q – Is it permissible for a UM coach to tweet, “Just caught a great game at the home of the Flying Eagles. State of the art facility. One of the best in the country?”
A – No, this is an endorsement of the facility. A coach can tweet the city he or she is in, but not the high school or facility he or she is at.
WHY? Such endorsement and promotion can create a recruiting advantage.
Laurel Hanson, Director of Compliance
The University of Montana
Department of Intercollegiate Athletics
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